Journalism, the collection, preparation, and distribution of news and related commentary and feature materials through such print and electronic media as newspapers, magazines, books, blogs, webcasts, podcasts, social networking and social media sites,… Read more “Journalism- An Overview”
Concept of Journalism and Mass Communication: A story of media evolution
The world has to be made to mean. (Stuart Hall)Journalism and mass communication are part and parcel of the human need and capacityto imbue the world with… Read more “Concept of Journalism and Mass Communication: A story of media evolution”
Alan Turing and his enduring legacy
Alan Turing was born in London in 1912 just two years before the First World War. Growing up in the aftermath of brutal international conflict, Turing’s parents… Read more “Alan Turing and his enduring legacy”
Encoding and Decoding
In basic terms, humans communicate through a process of encoding and decoding. The encoder is the person who develops and sends the message. As represented in Figure 1.1 below, the… Read more “Encoding and Decoding”
Satellite Instructional Television Experiment (SITE)
Satellite Instructional Television Experiment (SITE)is one of the pioneer experiments in Indiantelevision scenario where television is used for social causes. The experiment became a tool formass education… Read more “Satellite Instructional Television Experiment (SITE)”
Strategies for product, promotion, pricing, presentation and distribution citing case studies
Do the media organizations need to develop strategies for marketing? Talk of the strategies for product, promotion, pricing, presentation and distribution citing case studies. Yes, in this… Read more “Strategies for product, promotion, pricing, presentation and distribution citing case studies”
Business models emerge and affect the production of content in the media
Political economy was the original term used for studying economic phenomena like production, buying, and selling of products and services, and their relations with law, custom, and… Read more “Business models emerge and affect the production of content in the media”
Media Ownership Patterns
The media that exists in our Country is heavily influenced by the ownership form it takes. There are a number of factors – such as content distribution,… Read more “Media Ownership Patterns”
Concept of Management and its Principles
What is management? Management in all business and organizational activities is the act of coordinating the efforts of people to accomplish desired goals and objectives using available… Read more “Concept of Management and its Principles”
Structure & Functions of Various Department of Newspaper Organization
Newspaper organization has various departments taking care of a variety of tasks. Each department has a specified function with several staff taking care of each function. Various… Read more “Structure & Functions of Various Department of Newspaper Organization”
Harsh Vardhan Maya 